Posts Tagged ‘magic tricks’


Bernard’s Magic Shop – Elizabeth Street, Melbourne

January 3, 2008


Another of Melbourne’s great institutions not to get with the online programme.  The best reference we have is their City Search site:
Bernard’s is a relic of a time when there was no Wii or Guitar Hero – when boundary-breaking entertainment was pulling flowers from your sleeve or magically swallowing ten eggs.   Not only does Bernard’s revolve around this culture it actually sells the paraphernalia to set up your own magic act and also is a great place to catch up on the surprisingly numerous magazines devoted to the subject.
Alongside the serious stuff of optical illusions Bernard’s caters for the kitsch freak and fancy dress party goer – and hooray say all of us!  This means Bernard’s is the best place to find (at a reasonable price) that silly hat or mask or rubber spider or KISS makeup or fake vomit or…. you name it if it’s about camp vaudevillian prancing about in silly outfits Bernard’s can help.
A completely unique staple of the Elizabeth Street Golden Culture Strip (From Flinders St to the Markets, you can find more cult and collectable related material than anywhere else in Melbourne!), even if you’re not a trinkets type it’s obligatory to pay at lease one visit to Bernard’s Magic Shop: it is guaranteed to bring out the inner carny in everyone!
What exactly  do they sell? according to the City Search site they’ve got:

  • Magic Supplies
  • Novelties/Jokes
  • Juggling Equipment
  • Masks/Costume Accessories
  • Ventriloquist Dolls
  • Whoopie Cushions

  • Fake Doggy Poo
  • Drinking Birds
  • Wigs and Hats
  • Make-up and Accessories
  • Masquerade and Horror Masks
  • Costume Accessories
  • Balloon Modelling
  • Juggling Equipment

Professional magic items for the serious performer and novice alike.Instruction and History Books

  • Brass Tricks
  • Coin Tricks
  • Card Tricks
  • Rope Tricks
  • Stage Illusions
  • Close-up Magic
  • Videos


The best thing about Bernard’s:  that it still exists and thrives.   Halloween collectables.
The downside:  perhaps people having to make cheap plastic gimcracks in a sweatshop overseas isn’t so great. But other than that, I really don’t think there is a downside to Bernard’s!
Bernard’s Magic Shop
Level 1/187 Elizabeth Street
Melbourne VIC 3000

Mon-Fri 9:30-5:30pm
Sat 10-4pm


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